DIGITAL MARKETING · BEGINNER

DIGITAL MARKETING FOUNDATIONS

Understand channels, funnels, measurement and how growth systems fit together.

COURSE ROADMAP

FOLLOW THE SIGNAL.

Progress through the sequence instead of jumping between disconnected tutorials.

01

Lesson block

Growth fundamentals

02

Lesson block

Customer journeys

03

Lesson block

Channel selection

04

Lesson block

Offers and funnels

05

Lesson block

Measurement basics

06

Lesson block

Experiment design

07

Lesson block

Reporting

08

Lesson block

90-day plan